YouTube is well known as the most visited streaming platform in the world. The website is also the second most visited website, only behind Google. Without content creators, the web would be nothing. Thanks to advertising, anyone who uploads videos can make money on YouTube. However, how much do YouTubers earn?

How much you earn from content on YouTube depends on many factors, including the language of the content or the type of audience advertisers may be interested in. A video aimed at children, who will not buy what they see, is not the same as videos of stockbrokers. It is understood that the target audience has high purchasing power.

There are many methods to indirectly make money on YouTube, such as using referrals, making sponsored videos, or selling merchandise; ads are the most convenient way to earn money. However, you need to have at least 1,000 subscribers and 4,000 total viewing hours of your videos to make money from ads.

You can move to the Partners program, where you earn money from ads and subscriptions. The YouTuber also chooses the type of ads, such as ads seen at the beginning of the video, banners that can be removed, ads in the middle of the video, etc. To obtain the first payment, you must get at least $100, and you can receive them by transfer or check.

One aspect that you must consider is the duration of the video since, although it does not do so directly, it does influence what you can earn for it. In addition to the ads that are included in the preferences of the content creator, if a video is more than 8 minutes, more income can be obtained because more possibilities can be included; this is the reason why you will surely come across videos that exceed these dimensions, even in some cases where you think that so much content was not necessary for what they have to say. It is essential that if you decide to increase the duration of your videos to earn more money, you do it logically, providing engaging content to your audience and that those extra minutes are justified.

The figure that most interests YouTubersand advertisers are the CPM, the cost per

One thousand views of a video. As we have said, it varies a lot depending on the channel. For example, advertisers prefer to be in informative videos. For example, suppose you make a video explaining which compact car to buy. In that case, there are likely car brands that are very interested in appearing there. However, a vlog can generate less income. Other factors, such as language, the season of the year, or events such as the coronavirus, can also cause income to fluctuate.

You will not earn all the money obtained from the views of the service since YouTube pays its content creators 68% of the total income, from which taxes and other withholdings may have to be deducted. For this reason, we will comment on some figures of what you could achieve according to the views per month.

How much is earned? Dollar views

In some portals, they compiled how much various YouTube content creators earn by figures, with figures that vary depending on the type of content. For example, Marina Mogilko has three channels: one for languages, one for lifestyle, and one for business. The business one has the fewest subscribers, and it has the highest CPM.

1,000 views: between $4 and $34

For example, with 23,000 subscribers, with a very restrained channel, Jimmy Ton earns between 2 and 4 dollars for every 1,000 views. Other media are rising to higher figures, with figures ranging between 4 and 14, 7 and 20, or 12 and 34. The latter figure is that of the Griffin Milks channel, with 31,000 subscribers in a channel dedicated to finance.

100,000 views: between $500 and $2,500

Here the number of YouTubers is quite limited, and finances are crucial. Ruby Asabor realized that her finance and business-related videos were more advertiser-friendly. After all, they appealed to banks or brokers, which appealed to a more affluent audience, and in a topic where there aren’t too many videos to monetize because Not everyone makes videos like that; In the question to YouTubers with hundreds of thousands of subscribers, they answered that for every 100,000 views, they earned between 500 and 1,000 dollars (Natalie Barbu with 271,000 subscribers on a lifestyle channel), 800 and 1,500 dollars (Roberto Blake with 442,000 subscribers with a tech channel), $1,300 and $1,500 (Marko Zlatic with 343,000 subscribers in a personal finance channel), and up to $2,200 and $2,500 in the case of Ruby Asabor in her finance and business channel.

1 million views: between $2,000 and up to $40,000

Here the figures vary significantly, where Shelby Crunch, with 1.4 million subscribers, earns between 2,000 and 5,000 dollars for every million on his channel. Austen Alexander, with 310,000 subscribers, earns about $6,000. Marina Mogilko, with 1 million subscribers, brings in about $10,000. With a channel dedicated again to finance that he started recording with his laptop’s webcam, Kevin David generates about 40,000 dollars for every million views.

These creators also claim that they make videos longer than 10 minutes to put more ads, a widespread technique on the platform.

Why are YouTubers going to Twitch?

There is nothing more than getting on Twitch and realizing that the most prominent YouTubers in the gaming world and what they are not are moving to Twitch.

The primary reason has a lot to do with YouTube’s continuous changes in monetizing videos; in recent years, we have gone through several ways, all with a common denominator, a constant decrease in what each creator receives for each of his videos. In addition, the secrecy with which YouTube manages this entire system means that when a YouTuber files a claim, they often do so entirely blindly.

The response from the company is even more opaque, if possible. It happens severally than once that YouTube suspends the monetization of a channel. When the creator wants to know the reason, the answer comes to the comment that they know why, but we cannot know because their systems are secret.

Profitability itself also enters the scene; many YouTubers have already declared that they charge more on Twitch with fewer visits. In addition, on the live video platform, it is monitored thanks to ads, but also by subscribers and followers. The difference between them is that some pay and others do not.

What is certain is that the relationship of many of the great creators with YouTube is not good, and that is how they show it in their videos, something that is not

perceived on Twitch.

News in monetization (2021)

Although Google’s streaming platform is working hard on aesthetic and technical developments to adapt to new trends, such as the publication of short videos (Reels, TikTok, etc.), there are also developments regarding monetization with the aim for creators to diversify their sources of income.

Cheers

YouTube has announced the ovations among the different monetization options available to content creators in their live broadcasts. It is how users of that type of live content will have as long as the creator has enabled this option.

Depending on the type of region and the type of channel, you will access some kinds of cheers or others. Each one with different prices based on the elaboration and intensity of the animation. The more elaborate, the higher the price. Each user’s limit on cheers is $500 per day or $2,000 per week combining spending on joys with Super Chats or Super Stickers.

Purchases

YouTube has already carried out several tests around one of its newest services. Direct purchases on content playback can become one of the most important sources of income for content creators. Currently, most revenue comes from advertising broadcast on videos quantified through views or clicks. With live shopping, YouTubers will be able to include a shopping bag or cart icon, similar to Instagram, so that the user has the option to buy that product that is being displayed.

The commissions or expenses that the Google application will pass on to creators in this type of transaction are still unknown. However, it is understood that the commercial margin they will enjoy will be significant. YouTube will simply serve as a support for the exhibition of products or services that any user can acquire. It is played with impulsive selling; I see it, I buy it. In these operations, YouTube is only the intermediary. The one who has to present and “produce” the product is the creator himself. Presumably, the income for creators and the platform itself can be succulent. This novelty is expected to be officially announced throughout 2021.

In addition, YouTube has important news prepared in 2022, such as the greater importance of Shorts, Super Chat functions, promotion of live videos on YouTube Live, and Channel Memberships, among others. It also bets on blockchain and NFT.

YouTube Partner Program

One of the requirements to monetize the content you upload to YouTube is to belong to the YouTube partner program. The YouTube Partner Program (YPP) offers some benefits for YouTubers and creators, such as:

Access to Creator Support teams

Access Copyright Match Tool

Access to monetization features

Among the requirements to belong, we find that we must comply with all the YouTube Channel Monetization Policies, live in a particular country or region where the YouTube Partner Program is available, and not have faults for non-compliance with the Community Guidelines active in the channel, have more than 4,000 valid public watch hours in the last 12 months, have more than 1,000 subscribers, and have a linked AdSense account.

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