You already know the applications that you will find in the best email marketing tools. Creating an effective email marketing campaign is as simple as following these steps:

• Import contact data to your email marketing platform. Whether through your CRM, eCommerce software, or the management system you use in your business, the first step is to incorporate the database of customers and potential customers into your email marketing tool. This step is very simple and automated. Once imported, you can add certain labels and categories to the contacts to segment them and form groups of recipients, personalize the emails, etc. This database will also grow with users who proactively sign up to receive your communications.
• Define the design of your email marketing campaign. This step is very simple and intuitive, whether using customizable pre-designed templates or creating your email design from scratch using drag-and-drop blocks. With a few simple clicks, you can define a style and composition, include buttons with calls to action, and add your logo and professional signature.
• Manage and edit the content of your email. Upload all the images and files you want to use to the email marketing platform, so you will have all the elements you will need in one place. Centrally store digital content, drag it to your design and write comfortably on the template.
• Choose the group of recipients of the email marketing campaign. Filter your contacts and segment your potential customers or users based on the attributes you deem appropriate in each email marketing campaign. In this way, you will then be able to create much more adapted and personalized content for each segment.
• Program the time and day of sending the mail. With the email marketing tools, you can leave different emails programmed based on the opening rates, the highest number of clicks, etc. You will not have to be pending in person, but the shipment is automatic.
• Automated email marketing. If your email marketing platform has advanced automated marketing and machine learning features, you can also:
• Send smart emails: your email marketing tool, based on reports and data analysis of other campaigns already sent, will schedule the email to each recipient at the best time to ensure its opening.
• Create emails with dynamic content: they allow a high level of personalization of your emails in a fully automated way, generating a very close link with the recipient that increases the campaign’s effectiveness. Emails with dynamic content can use an already defined text and personalize it with the recipient’s name or send specific content based on their behavior as a consumer, such as product offers that follow their interests based on their purchases, pages visited, geolocation, etc.
• Send transactional emails: welcome registrations, reminders of abandoned carts, recommendations of other products at the end of a purchase, promotions for the most loyal customers or those who make their first purchase, order notifications, etc.

 

Advantages of using email marketing tools

• Efficiency in results: email marketing tools save a lot of time when creating professional emails and provide us with valuable reports to measure the success of our campaigns. They offer a high conversion rate and high profitability when developing commercial campaigns. In addition, due to its great accessibility, with email marketing, you can reach a large audience, whether it is a highly digitized public or a more traditional one. It is not invasive as mobile messages can be, and we know that users are interested in receiving our emails.
• Closeness to the user: thanks to the personalization of the content that the email marketing tools allow, a feeling of bond and esteem is generated in the client or potential client, for which the percentage of the opening of the emails is high, and a mechanism of attraction and loyalty is quickly established.
• Facilitates cross-selling: discounts or information on products related to your interests, recommendations, purchase history, etc. In this way, you get your brand to stay in the minds of your consumer’s thanks to these reminders or promotions.
• Efficient segmentation of leads and clients: by connecting your email marketing platform with your online store or CRM for marketing, you obtain valuable information about your users, and you can create filters and segment clients, facilitating the success of your campaigns and increasing sales.

Tips for creating an email marketing campaign

• Look for a catchy title/subject for your emails. Shortly draw the recipient’s attention.
• Take care of the design and the text of the message. Use quality images, a template design according to your line of business, and, very importantly, check that there are no misspellings. The information you provide must be clear, without giving many detours or presenting long texts. It is better to be direct and focus on the objective of your email marketing: click on your website, see more products, and report news. Use links with calls to action within email marketing campaigns to increase conversion.
• Facilitates dissemination on other channels. Add buttons to share on social networks or to access your profile so that they become followers.
• Visible company data. Include your company’s contact information at the bottom of the email to facilitate direct user interaction. Likewise, it is important that in this lower part of the email, you find a link to unsubscribe from the email list; it builds more confidence.
• Analyze your campaigns. Thanks to the analysis feature offered by email marketing tools, you will be able to measure the effectiveness of your campaigns, openings, CTR or click-through rates, users who access, etc.

Find out which is the best email marketing tool for your business

You already know the advantages of using an emailing platform to carry out your digital marketing campaigns. How to choose the best email marketing tool among all the existing solutions?

That’s what SoftDoit is for, the first online consulting company in Spain for business software. You just have to fill in the form that appears on this same page so that we know what functionalities you need; it won’t take a minute.

How to make money on apps (money on apps, make money with apps, apps money)

In recent years, application development firms have accumulated enormous potential to generate millions of dollars among their developers. Despite this, when we build an app, we don’t always manage to monetize it the way we hope.

Millions of apps fail every year because they can’t earn enough revenue to survive in the market. Many of them end up disappearing, and the enormous work of all the developers is thrown overboard. This makes many of them wonder if the applications generate money and, more importantly, if we can make them profitable to live on them. Do you care to know how to earn money with an app?

Before searching for answers to these questions, we must know that there are currently more than 3 million applications in the Google Play application store and the App Store. In addition to this, it must be added that around 90% of these applications are free, so do not expect to earn money with your app simply because you pay for it since the real benefit is found within the free applications.

 

How to make money with an app: factors to consider before monetizing an app

Purpose of the app

The purpose of the application plays a fundamental role if we want to earn money with an app. We must specify what type of service it will offer and what is the need that this service will satisfy, as well as its impact on the market.

Target audience

This is another factor that will help us know how to make money with an app. creating an app for a young audience is not the same as making it for an older segment of the population since it will probably monetize our app differently. For example, when we create an application for children, it is essential to offer them free services.

Competitor Analysis

Performing a competitive analysis can also help us when making decisions about developing profitable applications. This analysis will give us clues about

which strategies implement similar applications that compete in our sector and to know what all the profits they have obtained with them.